Horizon features
Everything from outputs and automation to manual editing and statistics
Outputs
What can you create with Horizon? Leaflets in different formats and PDFs.
Leaflet
Shows the first page as a single page, and then combines all other pages into spreads for a classic catalog feel, but with a vertical scroll.
Easy to embed on your website and integrate with your ecommerce.
Single page view
Click one checkbox, and then your leaflet is shown one page at a time instead of side-by-side. Shows fewer products, but gives each more space.
Preview
Before going live, you can send to colleagues for iterations, and check for any errors, by seeing the output in a preview.
Mobile optimized
Since the output is based on web components, your leaflet will automatically scale based on the device's dimensions, whether it's desktop, tablet or mobile.
Export as PDF
Exports the leaflet as a PDF to use online, for example on marketplaces, as a Flipbook or whatever else you want to use a PDF for.
Schedule leaflets
With an Alias, an unique identifier (code), you embed your leaflet on your website. Multiple leaflets can be scheduled to go live after each other on the same Alias.
Navigation widget
A little modal at the bottom of your leaflet that, when clicked, shows the sections of your leaflet, and clicking on one leads the user straight to that section.
Data sources
What 'powers' Horizon? Your product feed and SKUs.
Google Feed
Your Google Feed already have all products and their information, such as images, price, description etc.
Horizon connects directly to your product feed to pull the correct images and information directly into your leaflet.
Briefing file
Your product feed contains thousands of products. A briefing file tells Horizon specifically which products from the feed should be used to create the leaflet.
Feed update
Continuous feed updates are synced to Horizon and your leaflets, so you show the latest price and information.
Automatic creation
How can you create automatically? With predefined rules and custom setups.
Custom automation
We'll make a custom automation for your company and brand.
The automation will match sections and number of products to the right templates and themes and create a your leaflet.
Custom Rulesets
Rulesets decide how your products should look in the leaflet. For example how large the CTA are, if there should be a product description, whether a splash should be present, etc.
Product priority
The most important products should stand out. Priority can be used highlight them, for example with different price box size, different templates etc.
Automated design
Which design tasks can be automated? Layouts, themes and much more.
Themes
A theme is a collection of design settings that controls the visual branding of a page. It contains settings such as:
- Background colors
- CTA and text colors
- Borders and styling
It's set up once and can then be reused again and again.
Templates
Page Templates defines the layout of a page. That is, how many areas a page are divided into, how large are they, and how are they placed in relation to each other.
Custom branding
Design elements (colors, typography, price boxes, splashes, etc.) that rmatch your brand. Will be created and configured by iPaper
Typographies
Your leaflets should use your font. Will be added and configured by iPaper.
Dynamic offer elements
Which elements are automatically created and up-to-date? Everything from price, CTA and much more.
Editing
Which manual changes can you make? The question is almost 'which can't you make?'
Add a new page
Adds a new page to an existing leaflet. A Template must be chosen for the new page when adding.
Add offers and products
Need to add new offers to your leaflet? Add them manually from your feed in a few clicks.
Scenes
A scene issenvironmental image where you have full control of the placement of the components of a regular packshot, such as price box, description, etc.
Apply theme
Themes are automatically applied to your leaflet, but you can always go in and manually change a page, or the entire leaflet, to another theme.
With a few clicks, your page has a whole new look and feel.
Drag-and-drop
Move offers, videos or images around with ease. You can also resize.
Add or remove areas
Manually add or remove an area in the leaflet with a few clicks.
Scratchpad
A dedicated place to hold content while moving products or reorganizing sections.
Merge offers
No need to create product compositions outside of Horizon.
Simply merge two or more offers into one with a few clicks, and then you have a composition of the product images.
You can choose between multiple different types of compositions.
Videos
Add a dynamic, inspirational element to the leaflet. Supports MP4s and YouTube links.
GIFs
Add looping, simple animations to your leaflet with a few clicks.
Images
Add inspirational images or backgrounds. You can also add a link to the image if it contains a CTA.
Conversion points
How can you convert visitors? With direct integration to your ecommerce or external links.
Webshop integration
Integrate your leaflet directly with your ecommerce, so CTA clicks either...
- open up a product modal of the product pagel, or
- adds the product directly to your basket.
See more our technical documentation.
External Links
When a CTA is clicked, it takes the viewer straight to the product page.
Statistics
What information can you get about visitors? Again, it's more like "what can't you get?"
Time spent
Bounce rate
Offer clicks
Clickthrough rate
Impressions
Mobile rate
Completion rate
Time spent on pages
Dashboard
A built-in dashboard with the overview of all the most important metrics for your leaflets' performance.
It has everything from views and time spent to clicks, completion rate and much more.
Views
Views are an important metric, as it tells you how much overall traffic your leaflet is getting. A view is counted every time someone loads your leaflet
Time spent
Time spent measures how long viewers actively engage with the leaflet. It’s a good measure of how valuable and engaging your viewers find the leaflet.
Bounce rate
Bounce rate is important to determine how many viewers are abandoning the leaflet. Shown as a percentage of all views.
Clickthrough rate
Clickthrough rate is the number of views that had one or more offer clicks, expressed as a percentage of the total number of views.
Clickthrough rate is a good indicator of whether your leaflet is ‘just’ viewed, or the viewers take action.
Offer clicks
An offer click is tracked whenever someone clicks anywhere inside an offer area. Shown as both the total number and an average per view.
Impressions
Impressions are tracked when at least 30% of the content is visible and has been on the screen for more than 700 milliseconds.
Mobile rate
Mobile rate shows a percentage of how much of your traffic comes from mobile devices.
Completion rate
The average percentage of pages seen out of the total number of pages in your leaflet.
Time spent on pages
The average time viewers spend looking at a specific page as a bar chart.
Want to create leaflets with Horizon?
Try iPaper Horizon free for 14 days. Send us your product data, and one of our specialists will set up your trial with your own products.
