Interviews

Marketing Director Magdalena Kotupova shares how Mr. Bricolage approaches omnichannel by focusing on the shopper experience.

Bernd Zipper explains why print still has an important role in modern marketing and how combining it with digital channels, personalization and mass customization can create stronger, more effective campaigns.

Learn how El Corte Inglés transformed its printed catalogs into engaging, interactive digital formats, enhancing customer experiences while modernizing operations.

Discover how Plantorama connects online and offline shoppers, enhances eCommerce inspiration, and redefines seamless omnichannel retailing.

Bill LaPierre explains why catalogs still play an important role in helping products stand out, build differentiation and inspire shoppers to continue their journey online.

Horst Huber explains why print remains an important retail touchpoint and how retailers can combine printed and digital communication to create more consistent omnichannel customer experiences.

Andras Szocs explains how Salling Group uses loyalty apps, customer data and personalized experiences to build stronger digital relationships and support its shift toward omnichannel retail.

Dr. Johannes Tröger explains why shoppers now expect seamless movement between physical and digital channels, and how connected retail can expand product choice and create a more flexible shopping experience.

Christian Bihn explains why retailers need to better understand shoppers’ different mindsets and create digital experiences that balance inspiration, convenience and personalization without relying entirely on customer data.

Jesper Holm Joensen explains why retailers should look beyond price, convenience and conversion, and focus on the many inspirational and trust-building touchpoints that influence shoppers before they buy.

Peter Kreilgaard, CMO of Coop.dk, shows how purely competing on price becomes less important when you inspire shoppers.

Hannu Vangsgaard shares why most ecommerce experiences fail to inspire shoppers and how retailers can better support the full customer journey with richer, more helpful digital content.

Discover how Søstrene Grene’s innovative digital strategy combines inspiration, social media engagement, and weekly campaigns to transform customer experiences.