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18% reader increase with WhatsApp catalog shopping

Customers can add products to their in-catalog basket thanks to a mobile-first, WhatsApp enabled shoppable experience.







With a direct selling network of more than 185,000 passionate consultants across five countries, Stanhome distributes a unique selection of home, family and beauty products.



Stanhome, like most direct selling companies, has long relied on catalogs to showcase its huge range of products to customers.


Traditionally customers could flick through the catalog and call up their local sales rep to order their desired products. But Stanhome's audience was growing ever more digital and demanded a mobile-first shopping experience.



With iPaper Flipbooks, Stanhome has created mobile-first shoppable catalogs. Customers can now add products to their in-catalog basket as they browse. Then, when ready to checkout, they can send that basket to their local sales rep over WhatsApp.   Stanhome case image


Since offering this new catalog journey designed to suit it's social media audience, Stanhome has completely transformed its customer journey.


However, iPaper has not only transformed Stanhome's shopper's journey, but the way its sales force works too. Reps can now efficiently receive orders over WhatsApp and process them on the go.



Since using iPaper and WhatsApp checkout, Stanhome has:

  • Increased the number of catalog readers by 18%.

  • Attracted a new, younger online audience.

  • Created a whole new shopping experience through WhatsApp.

  • Discovered more about its shoppers and their online behavior.

  • Improved its sales team productivity.

  • Improved insights into customer shopping behavior.



“We saw results immediately after enabling WhatsApp checkout. Thanks to iPaper and our weekly social media push, we’ve increased catalog readers by 18%. Our shoppers say that iPaper helps them have a fast, direct route to purchase and our sales force loves the flexibility WhatsApp checkout offers them.


We really enjoy working with iPaper. Our customers love it, our sales force loves it and we do too! iPaper has helped modernize how we showcase our products and allowed us to connect with a whole new audience.


Using iPaper’s statistics we can track the number of checkouts and so much more. These statistics help us to be more innovative and improve our catalog experience to make sure we offer exactly what our audience wants.” 


Andrea Signori

Digital Manager at Stanhome Italia


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