Whilst there are many different approaches to paid ad campaigns, the goal often remains the same - drive online traffic to your website.
But using your online catalog is more engaging than simply linking to a grid of products. A catalog shows products in context and inspires unknown customers to browse.
Bauhaus Denmark uses a carousel to promote its catalogs along with selected discounted products to catch shoppers' eyes.
Aldi Portugal highlights its catalog across its paid Instagram ads. Showing the catalog in such a clear, vibrant image makes it instantly recognizeable.
Organic posts are ideal to keep your loyal followers up to date on your product news and offers. For many, it may be their go to channel to access your catalog. So, whenever you publish a new catalog, make sure to share the link on your owned channels.
Yves Rocher Italia posts its latest catalogs across its owned channels. This keeps fans up to date and excited to engage.
Jysk UK promotes its catalog across Facebook and includes an incentive to encourage shoppers to act straight away.