Lomax | Customer Story  

Shop and online catalog merged together


Let's Talk. Schedule Online Demo.


The Danish company Lomax is total supplier of office supplies, electronics, office furniture, warehouse equipment, household supplies and refreshments to the business community. 

Founded in 1962 and is today a topmodern e-commerce business.  With more than 26.000 items in a strong assortment Lomax is leading at the Danish market. The aim to be the best and to always deliver effectively and quickly. 

Lomax knows how to create a sublime and uncomplicated shopping experience online. They have made an intelligent integration between online catalog and webshop.

Their customers are able to add products from the online catalog to the shopping basket on the webshop with a single click.

But that’s not all. Lomax has thought of selection of variant, bulk discount, bonus scheme etc., and therefore the customer is presented with a small pop-up when a product is added to the basket.


Click image to VISIT LOMAX

Visit Lomax


Let's Talk. Schedule Online Demo.




Lomax chose iPaper as the platform for the integration between catalog and webshop and that was no coincidence.

Michael Thingmand, webshop manager at Lomax, says: 

The most important thing for us was that we were able to make the integration and all future adjustments ourselves. Using iPaper’s API we have made the integration exactly as we wanted and we weren’t given this opportunity anywhere else."

Lomax - B2B.png



+45 72 16 17 72

Karupvej 2D, 3 
8000 Aarhus C