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CHANGE SAVES MONEY ON CHRISTMAS CARDS

When the lingerie chain CHANGE OF SCANDINAVIA A/S sent out their Christmas catalog as iPaper, they saved millions of Euros and got an intelligent present list feature. At the click of a mouse, the bra or the silk chemise the customer desires goes directly to the present list that she can then forward to family and friends.


 SAVING MILLIONS ON PRINT
AND DISTRIBUTION

About Change

Change of Scandinavia A/S is an international lingerie chain founded in 1995. Change offers a wide range of quality lingerie in a wide variety of sizes, designs and prices.

 

IPAPER REMEMBERED CUSTOMER DATA

CHANGE distributes the catalog via their newsletter to thousands of loyalty club members. When the customer jumps from the newsletter to the iPaper all her customer data such as e-mail and lingerie size is stored thanks to her customer ID. The function builds upon the shop module, with further improvements added by iPaper and Globase, CHANGE's newsletter provider.

SAVING MILLIONS

CHANGE has got a present of their own saving millions by the cutback of print and distribution. One print catalogue alone mounts up to one million kroner - money now saved by iPaper.

  

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