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Strong partnership with toyota

Toyota Denmark publishes all their brochures as iPapers. They have had a lot of success with iPaper, reaching a staggering 50.000 visitors in a single month. Actually, Toyota Denmark has used iPaper since 2006 not only for brochures, but also for price lists, catalogs and other digital media.

Toyota works closely with Innovisio, iPaper's partner, on their online publications. This gives them a very flexible, but still focused workflow with iPaper's CMS.


BRANDING THROUGH
CUSTOM DOMAINS

50.000
PAGE VIEWS IN A MONTH

 

About Toyota

Toyota Motor Corporation is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan. In March 2014 the multinational corporation consisted of 338,875 employees worldwide and, as of February 2016, was the 13th-largest company in the world by revenue.

Development is crucial

One of the reasons Toyota is still using iPaper after so many years is that the development of the platform is continual. For instance, it is of great importance that the brochures are available on the mobile platforms and compatible with Apple’s products.

All brochures have customized domains via the iPaper module Custom Domain. The custom domains mean:

  • Shorter URLs
  • Improved SEO
  • Toyota has an extra opportunity for branding