AB Catering and BC Catering, Danish food wholesaler for restaurants, cafeterias and catering centers, have created a comprehensive inspiration universe for their customers. It’s called Catershare, where their customers are able to explore the hundreds of catalogs, recipes and product catalogs from over 80 suppliers – all published as iPapers.
AB catering was established in 1984 by 13 pioneers with a background in and experience from delivering food service. Their departments deliver high-quality products to all kinds of kitchens and eateries from the smallest hot dog stand to some of the country's largest canteens, hotels and restaurants.
The customers log on to Catershare through the webshop and can either choose a certain supplier, get the latest news or be inspired. No matter what the customer chooses, he will see different iPaper flipbooks in which he can easily be informed and inspired.
At first I made the universe in pathfinder for internal use only but it wasn’t user-friendly nor easy to maintain. Then I got to think of iPaper which we were using for online catalogs and after some competent feedback from iPaper, we developed Catershare on the iPaper platform.
Claus Beck Christensen, Marketing Manager at Dansk Cater.