Information and inspiration are key in a shopper’s browsing and decision phase. Retailers need to provide that information in an easy, frictionless way in the digital catalog. You can do so, with just a single extra CTA called Display.
So, what information could shoppers looking for, and how could it be provided in a digital catalog using a single CTA like Display?
Few products are sold in a vacuum and used on their own.
For example, when looking for a gaming PC, the shopper might want to complete the experience with a keyboard, mouse or desk chair.
You can provide guidance directly in the flipbook on how to navigate, add products to cart and checkout.
To ensure a smooth shopping experience.
Guide shoppers on how to use your products to get the best results.
For example, add recipes so shoppers can easily imagine what they will use the ingredients on sale for.
Shoppers need information to properly evaluate your products.
Make sure you provide the relevant information in your digital catalog.
This way, you add more layers to your flipbook to increase interaction and engagement.
If you want to learn more about Display, click here.