All you need to know to get started: What is a digital catalogue? How do you make them? Why should you use them? Get the answers to all these questions – and many more – in this complete guide.
If you’re looking for the best digital catalog creator for your company, you might want to reframe these 3 common organizational challenges and, perhaps, focus more on ROI. Here, we’ll give you 8 questions you should ask yourself to do just that.
Often, one of the first touchpoints with prospects is a catalog or brochure. So, why not add even more inspirational content and lead generation features to the digital version of that brochure? That way, you have a better chance of catching the prospect at the critical research-phase - and you’ll be less likely to lose them to a competitor.
Historically, many B2B companies, in industries like tools, workwear and furniture among others, have effectively used printed product catalogs to upsell to existing customers and create demand to attract new customers by showing off their vast product assortment in a familiar, curated format - but for years now, B2B sales have been changing.
Printing leaflets is becoming increasingly expensive, and shoppers are shifting towards a digital-first customer journey. Not only do digital leaflets offer interactive shopping experiences, they also provide several ways to bring more traffic to your website, ecommerce and physical stores.
Is it worth the effort to create an interactive, shoppable digital catalog? Here you'll see how digital catalogs can lead to millions of sessions, increased conversion rates, massive cost-savings and actually closing sales.
What page of the leaflet do shoppers see first? That very much depends on whether we’re talking printed or digital leaflets. And it can have a huge impact on whether shoppers are exposed to the best deals of your leaflet. If they aren’t, well, then you’re probably leaving money on the table.
Search Engine Optimization (SEO) is the method of optimising your online content with the purpose of increasing your visibility on organic search engine results. You probably already know that you should think about how your homepage and other pages on your site are seen by search engine crawlers, but have you thought of the importance of SEO in other marketing materials? Google crawls and indexes PDF's on your website in the same way as it does your webpages, so it's important you optimise these just like you would these pages. This blog post will outline how iPaper enables you to make your catalog content SEO friendly and add authority to your collective SEO efforts.
Information and inspiration are key in a shopper’s browsing and decision phase. Retailers need to provide that information in an easy, frictionless way in the digital catalog. You can do so, with just a single extra CTA called Display.
Last year eCommerce revenue on Black Friday reached 9.12 billion in the US. That's not just exciting, it's enough to make any marketer a complete nervous mess. Big sale prospects also mean every year more and more businesses will jump on the bandwagon and push big discounts. Which means it get more difficult to stand out. Most retailers showcase their deals in specific black friday catalogs, creating a curated environment where shoppers can be inspired and quickly find all available deals. This is why I'm taking some time to share my 3 favorite tactics for hyping up black friday catalogs.
Every retailer needs to stay top of mind and highlight relevant offers to beat the competition. One of the main goals of top funnel marketing is to create awareness and attract visitors to your shop. And online catalogs are the perfect format to do exactly that.
Marketing & sales is a high-paced game. We need to use our time as efficiently as possible and one way we can accomplish this is to use the best tools in our daily work. Here are five tools that can help you quickly make your digital flipbooks really stand out from the competition.There are a lot of tools that can help you to enhance your flipbooks. But at the same time, too many tools can be the very reason you don't start your day in an effective manner. So, here we will present some of the tools we have collected at iPaper and use extensively when we create our very own flipbook catalogs.
Online catalogs are one of the best assets in retail to produce reliable and scalable product demand. They are one of the few marketing assets in retail consumers actively want to engage with. They're a recognized format that will give you tangible results and add more power to your marketing mix.
It's a great step forward when you decide to go from print to online with your catalogs. However, several factors determine whether visitors bounce away, or follow through with a purchase. Luckily, there's plenty you can do to turn your flat PDFs into converting online catalogs.
We've put together 12 examples of how big brands - from supermarkets, direct selling and everything in between - are using and maximizing their online catalogs!
If you’ve been putting off running online catalog campaigns because you think the process might be too hard or too technical, here's the good news: An online catalog maker can make creating your digital campaigns simple and straightforward.There's a learning curve that you need to get through, but ultimately your marketing strategy will benefit and will help going forward in a world that is rapidly going digital. When you move your catalogs online, customers can easily browse your products and get promotions at their convenience.
What separates digital catalogs from PDFs? Being able to add interactive elements to the digital catalog and make the browsing experience more engaging - Here's 3 tactics to do that!
Online catalogs are a flexible format that can appeal to multiple audiences. That's why they're such a successful tool to promote across social media. Whether it’s for those who regularly shop for deals and discounts, or those who want a spark of inspiration, your catalog is a recognizable format that keeps shoppers engaged. When it comes to social media promotion, there are two approaches; paid and organic. We’ve put together some examples to show you exactly how leading brands across the world use social media tactics to promote their catalogs.
Email marketing is still as popular as ever before. It's the perfect channel to personally connect with your shoppers and encourage buyers to explore. But today's consumers are busy. It's hard to grab their attention, let alone keep them engaged in your email. However, if you publish an online catalog, you can use this well-known and well-loved format to instantly connect readers to your products. By linking to your catalog in your email, you'll offer an experience designed for browsing. With your catalog you can introduce new readers to your brand, show your products in context and lead them through their buying journey. We've put together three tactics to show you how you can use your catalogs to increase your email click-through rate and keep shoppers engaged.
Your homepage is the window to your store. It's the place where many shoppers start their browsing journey. However, in most cases, it's also the place where it ends. The average online store sees a bounce rate of around 46%. To reduce that, you need to offer an inviting insight into your brand and your products and provide a logical next step in the shopping journey. If you create online catalogs, you're already one step ahead. They're a recognizable format that appeals to browsing shoppers. To help you get started, we've put together three tactics that focus on using your online catalogs to improve your homepage experience, reduce your bounce rate and increase sales.
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